Sport In Action (SIA) is a non-governmental organisation (NGO) whose purpose is to improve people’s quality of life through sport and recreational activities. Founded in 1998, SIA was the first Zambian sports NGO. With Sport for Development (the use of sport as a tool for social change) as its underlying principle, SIA positively impacts the lives of thousands of children throughout 12 districts in Zambia. SIA staff and volunteers work with children, many of whom come from challenging backgrounds. Through this work lives have been transformed due to knowledge enhancement in the area of health and life skills, behavioural change towards both family and peers and improvement in sporting abilities
SIA has recognised the fact that sport has a special attraction to young people as it offers opportunities for fun-play and physical challenges. Organised sport therefore has the potential to attract children and youth in a way that no other means of communication can match. SIA takes advantage of this power of sport as a mobilising tool to reach underprivileged groups such as orphans and vulnerable children (OVCs), the girl child and youth and children with disabilities, in both rural and urban areas.
SIA’s vision is “Active, healthy and better living for all
“SIA shall endeavour to use sport and recreation as a tool to improve the quality of children’s lives by providing a programme that will bring about motivation, self-development and self-reliance.